About Fluid Frame
Meet Josh Lenz
I run Fluid Frame Marketing in Springfield with my daughter Charis. I build the strategy, the SEO and the systems behind every site. Charis makes them look great. When you call, you get us.
- Based in Springfield, MO
- Nearly 9 Years in Local Marketing
- 3.5-Year Apprenticeship Under Miles Beckler
- Father-Daughter Team
Where I Learned It
A 3.5-Year Apprenticeship Under Miles Beckler
For three and a half years I apprenticed under Miles Beckler, one of the best-known teachers in online marketing. We met on Zoom four times a week.
Those calls weren't lectures. Miles would lay out what he wanted built, and I'd make it happen with his team of writers and assistants in the Philippines. Then we'd look at what worked, what didn't and what to try next. Four times a week, for three and a half years.
That's where I learned how search really works, how to build content that ranks, and how to run a team that turns a plan into finished work. It's the same way I work for you.
Why "Legacy"
Built to Outlast Us
Fluid Frame Legacy LLC is the company behind Fluid Frame Marketing. I started it in 2017 with one purpose: to help 500 people actualize their life's dream. That's why it's called Legacy. The goal was never just websites. It's helping people build something that can outlast their own life.
I've since learned that 500 was a smaller vision than what's actually possible. The goal is a lot bigger now.
Every successful business has to nail three things: marketing, sales and operations. Marketing is the one we handle for you, so you can put your time into the other two.
How I Work
Give Me Coffee and a Messy Spreadsheet
My love for spreadsheets borders on unnatural. Hand me your marketing data and I'll dig in until I can tell you what's actually happening, in plain English.
That's the thing most business owners never get from an agency: a straight answer. What's working, what isn't, and what's worth fixing first. Even when it's not what you want to hear.
Great work, very helpful and informative. Nice to do business with trustworthy people.
What I Believe
How We Run Fluid Frame
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Start with reality.
No recycled strategies. We look at your business, your market and your numbers before we recommend anything.
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Build systems, not patches.
A website, Google profile and SEO that work together beat three quick fixes that don't.
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Measure what matters.
Calls, bookings and customers, not just traffic. If we can't measure it, we can't improve it.
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Tell the truth.
If something isn't working, you'll hear it from us first, along with what we're doing about it.
The team truly understands the mechanics of SEO, relevance, and keyword optimization. If you are looking to elevate your online presence, remember the name.
Springfield
Rooted in Springfield
I root for local business owners because I am one. You'll find me at local events, and cheering louder than anyone at my kids' Ninja competitions, track meets and concerts.
I treat client wins like my own. When a Springfield roofer's phone starts ringing because people can finally find them online, that's the best part of the job.
Meet Charis
Charis is our designer and my daughter. She shapes how every site looks and feels, from the first sketch to the last button, and makes sure it looks just as good on a phone as on a desktop.
Awesome local design service for websites. Great communication and customer service.
Book a Strategy Call
Let's Get You a Straight Answer
Book a strategy call. No pitch first. We'll look at what you're doing now and tell you what's working, what isn't and what we'd fix first.